Develop a marketing plan Assignment Example | Topics and Well Written Essays - 500 words

Build up an advertising plan - Assignment Example The organization hopes to arrive at more shoppers just as colossally assorted thoughts through online life. Going on the web is a piece of their crucial move from customary showcasing into computerized domain. Nike is American global association that was begun in 1957 by Bill Bowerman and Phil Knight. The organization plans, creates, produces, advertising and sells products and enterprises, for example, footwear, hardware, clothing and frill everywhere throughout the world. Twenty years down the line, Nike has joined the top organizations in the footwear showcase. This was not therefore on TV ad however from positive examinations by competitors they support (Cendrowski, n.pg). For example, the organization made around 919.80 million dollars after Olympic players was seen wearing Nike in 1984 Olympics. The company’s mission is to develop and rouse competitors on the planet consistently. Other than expanding its benefits the organization additionally centers around building up situations that offer a stage for shoppers to contribute into the organization. Additionally, the organization needs to construct compelling passionate binds with its shoppers. The company’s target showcase is a functioning on the web 17-year-old client who is probably going to burn through 20% more to purchase shoes in contrast with his grown-up partners. This depends on the way that a critical populace of youngsters has surrendered TV to online networks. The organization likewise focuses more than 5 million sprinters and different competitors to utilize their computerized gadgets in deciding their exhibition (Cendrowski, n.pg). Item procedure: right now Nike offers a few clothing, hardware and embellishments online, for example, the Nike+ running sensor, an exhibition following apparatus. Nike+ running sensor has empowered more than 5 million sprinters to check their exhibitions. The organization intends to incorporate its new game gadget, fuel band, which can follow the vitality yield of its clients (Cendrowski, n.pg). Value methodology: the current costs are either impacted by

Positivism Strict Scientific Method Free Essays

Positivism is a way of thinking that expressed that the main true information is logical information, and that such information can just originate from positive confirmation of hypotheses through severe logical strategy. The central purpose of the positivist research will in general follow certain logical and quantifiable strategies to lead an examination. A positivist methodology is one that is viewed as goal, withdrew and on the off chance that I may put that way, organized by the researcher’s sees who test a speculation. We will compose a custom paper test on Positivism: Strict Scientific Method or on the other hand any comparative point just for you Request Now It is typically connected with quantitative information assortment strategies and factual investigation. The positivist scientist attempt to be at a worth free, impartial and nonpartisan in all regard while directing the analyst under the suspicions positivism. â€Å"Using logical strategy and language to explore and expound on human experience should keep the examination liberated from the qualities, interests, governmental issues and belief system of the analyst. This way to deal with inquire about is called positivist, or positivist-empiricist and it is the predominant one among the overall population. (Anne B Ryan) Positivism considers social to be as a sorted out technique for joining deductive rationale with exact experimental perceptions of individual conduct so as to find and affirm a lot of probabilistic causal laws that can be utilized to foresee general examples of human action. On a similar time positivism approach saw as wasteful when we incorporate social structure of society, life unpredictability and other issue which can’t be secured when we attempt to utilize the quantitative strategies to direct the exploration. This logical methodology which positivism upholds is properly thought to be insufficient with regards to finding out about how individuals live, how they see the world, how they adapt to it, how they change it, etc. †(Anne B Ryan) In the positivism just those points has been chosen those having an open circle and with the mix of numerical and specialized preferred position since examine described by these standards viewed as effective and solid in the positivism play area. Marxism, depends on investigations and check, target understanding, history, logical rationale and thinking for getting information. Marxism is completely science arranged on the grounds that reality dependent on tests and check is its premise †its whole structure lays on logical trials, and logical truth. Marxism holds that on the subject of knowing truth science is unmistakably more impressive than the intensity of a person. Under Marxian approach it is just judicious to rely upon science instead of upon the conviction Orientalism is a type of social examinations wherein the idea of orientalism or the contrast among east and west is base of the hypothesis. With the beginning of European colonization the Europeans interacted with the lesser created nations of the east. They discovered their human advancement and culture colorful, and built up the study of orientalism, which was the investigation of the orientals or the individuals from these extraordinary development. In this procedure Europeans partitioned the world into two sections; the east and the west or the occident and the orient or the edified and the savage. This was absolutely a fake limit; and it was laid based on the idea of them and us or theirs and our own. The Europeans utilized orientalism to characterize themselves. Some specific traits were related with the orientals, and whatever the orientals weren’t the occidents were. The Europeans characterized themselves as the better race looked at than the orientals; and they defended their colonization by this idea. They said that it was their obligation towards the world to cultivate the ignoble world. The primary issue, in any case, emerged when the Europeans began summing up the traits they connected with orientals, and began depicting these counterfeit attributes related with orientals in their western world through their logical reports, artistic work, and other media sources. What happened was that it made a specific picture about the orientals in the European psyche and in doing that injected an inclination in the European mentality towards the orientals. This bias was likewise found in the orientalists and all their logical research and reports were affected by this. The summed up qualities related with the orientals can be seen even today, for instance, the Arabs are characterized as graceless individuals; and Islam is viewed as religion of the fear based oppressor. Another component of orientalism was that the way of life of the orientals was disclosed to the European crowd by connecting them toward the western culture. Step by step instructions to refer to Positivism: Strict Scientific Method, Papers

Genetic Engineering - Genetics and the Future of Medicine Essay

Hereditary qualities and the Future of Medicine Around the globe and all through time that humanity has strolled the earth, meds have been utilized to fix an assortment of maladies and scatters. The field of medication has made shocking progressions from the hours of Voo Doo and â€Å"medicines† basically being fruitful because of the misleading impact, to the flow investigations of medication that truly fix. Today’s pharmaceutical industry is said to be â€Å"one size fits all†, in the conviction that one sort of prescription for a specific issue, is the correct medication for everybody. This thought could be a piece of the far off past. Utilizing hereditary qualities, a specific sort of medication could be recommended so that there are no quality inciting symptoms, and to get the best outcomes. Then again, hereditary qualities later on will have the option to forestall hereditary disarranges far before manifestations emerge. Research and progressions in hereditary qualities will be the â€Å"new wave† of medication. DNA changes from individual to individual, and these little varieties could mean various impacts of medicine. As indicated by an article titled â€Å"Medicine Gets Personal† by Marc Wortman, distributed in Technology Review, this could assume a major job of meds of things to come. In the long run, information on one’s individual genome will enable one’s specialist to choose which drug could be the best for him/her. With this hereditary data, the specialist will know whether the solution will have any risky side effects. The modest varieties of DNA are called single nucleotide polymorphisms (SNPs). So as to have the option to unravel how certain prescriptions will cooperate with DNA, researchers should initially recognize however many varieties as could be allowed and make sense of which ones have an essentialness in the impacts of medications. ... ...be the response to comprehending numerous clinical riddles that have stayed unsolved for quite a long time. Individuals should settle on a choice that will influence life drastically. Despite the fact that there are the disadvantages, an individual should pick what is progressively essential to them. Would it be advisable for one to get the hereditary treatment and carry on with a full life, yet perhaps be victimized? Instead of deciding to not deciding to get the hereditary treatment and realize that they are safeguarded and utilized, however the individual may endure. The choice ought to be up to the patient. Hereditary treatment will be the new wave in the field of medication, and it could spare lives. Works Cited Boyle, Philip J. â€Å"Shaping Priorities in Genetic Medicine.† The Hastings Center Report v. 25 (May/June 1995) p. S2-S8 Wortman, Marc. â€Å"Medicine Gets Personal.† Technology Review v.104 no1 (Jan/Feb 2001) p. 72-78

A Study Of Obesity A Persistent Problem For Most American People - 825 Words

A Study Of Obesity: A Persistent Problem For Most American People (Coursework Sample) Content: Mr C. – A Case Study of Obesity Alyssa Joy Villarosa May 5, 2018 Introduction Obesity has always been a persistent problem for most Americans. According to the Murray, Ng, and Mokdad (n.d.) about 160 million Americans are facing the problem of obesity. In spite of this, many Americans are still inclined towards the consumption of foods and beverages that are high in sodium, glucose, and fat. In turn, most of these people who suffers from this disease are significantly increasing their risk of developing cardiovascular diseases that are usually fatal. In this article, the case of Mr. C. would be analyzed, specifically in terms of the topic of obesity. Is bariatric surgery an appropriate intervention? According to the American Society for Metabolic and Bariatric Surgery (2018), bariatric surgery can increase the risk of having a hormonal imbalance but it helps a patient lose weight. This is done by reducing the amount of food that the stomach can accommodate which causes malabsorption of nutrients. Bariatric surgery is not recommended for this patient because the patient already suffering from a lot of known unknown conditions which might increase the risk of having a complication during a surgery. Aside from this, the condition can still be reversed in a natural way by doing regular exercise every day for at least 30 minutes, either bouts of 10 minutes or continuously and a healthy diet (low sodium, glucose, and fat diet). Peptic ulcer is the result of the ulceration caused by high acidity of stomach juices and/or the helicobacter pylori bacteria which causes inflammation of the stomach lining (Healthline, 2018). Obesity is defined as having a BMI of greater than or equal to 30 while a value of greater than or equal to 25 is considered as overweight. What are the health risks associated with obesity that Mr. C have? 1 Hypertension Mr. C’s BMI is computed as 45.4 kg/m2. An increase in weight due to fat and muscle mass requires an increase in the blood volume which in turn increases the pressure exerted to the walls of the arteries and therefore, increasing the blood pressure. The American Heart Association (2018) states that the normal blood pressure is less than 130/80 mmHg while his BP is 172/96mmHg which makes him hypertensive. Mr. C probably has a secondary hypertension because of the presence of sleep apnea. Sleep apnea is characterized by severe snoring which increases the difficulty of getting enough oxygen for the cells. This results to the damage of the lining of the blood vessel walls which makes the blood pressure regulation less effective. 2 Diabetes The normal value of fasting blood sugar is less than 100 mg/dL (5.6 mmol/L). Prediabetes is  from 100 to 125 mg/dL (5.6 to 6.9 mmol/L). Mr. C has an FBS of 146 mg/dL which makes him diabetic ( or equal to 126 mg/dL) (Mayo Clinic, 2018). 3 Atherosclerosis Hypercholesterolemia in adults is characterized by a cholesterol level of greater than or equal to 190 mg/dL (Nall, 2018). Furthermore, Wedro, B. (2018) states that the normal triglyceride level is less than 150 mg/dL. Both of these are risk factors for atherosclerosis. * Plan an administration schedule that will be most appropriate and therapeutic to the patient Aluminum hydroxide and magnesium hydroxide are antacids that help relieve heartburn, acid indigestion and stomach upset by decreasing the acidity of the stomach. 6:00AM Take Sucralfate/Carafate 500mg/5mL 7:00AM breakfast 10:00AMTake magnesium hydroxide/aluminum hydroxide (Mylanta) 15mL 11:00AMTake Sucralfate/Carafate 500mg/5mL 12:00NNLunch 3:00PMTake magnesium hydroxide/aluminum hydroxide (Mylanta) 15mL 5:00PMTake Sucralfate/Carafate 500mg/5mL 6:00PMdinner 9:00PM Take magnesium hydroxide/aluminum hydroxide (Mylanta) 15mL Take sucralfate/Carafate 500mg/5mL 10:00PMSnack Take sucralfate/Carafate 500mg/5mL Take Ranitidine (Zantac) 300mg * Assess Mr. C’s functional health patterns Mr. C is not informed that he needs a medical intervention for his obesity and the other risk factors. However, he is aware that he has a condition. He must be educated by a doctor or any medical practitioner that is knowledgeable about his case about the health risks that may affect his basic activities of daily living, and its short-term and long-term effects. He is also not aware of the possible side effects of the medications. Mr. C does not exercise regularly but he must do it to increase his cardiovascular endurance. He needs a guide, either a caregiver or a nurse, to guide him and to give him instructions since there is a great chance for non-compliance. He is also not cautious enough about his diet. What are the potential problems that you can identify? Describe at least five problems and give ration...

Combating Holocaust Denial - Free Essay Example

Sample details Pages: 5 Words: 1415 Downloads: 5 Date added: 2019/04/26 Category History Essay Level High school Tags: Holocaust Essay Did you like this example? The Holocaust has been an undisputed fact of history since WW2. Yet there are people out there who deny that it ever happened, or that the events presented to us are altered in some way, be it death count or how the prisoners were actually treated. This belief first appeared almost immediately after the end of World War 2, as people were just learning about the brutality of the Nazi regime. Don’t waste time! Our writers will create an original "Combating Holocaust Denial" essay for you Create order A combination of shock and horror of the violence that could be inflicted upon another human being made belief difficult, and had people creating lighter, less horrific stories to ease them. Historically, Holocaust Denial started as the Nazis destroying all documents of their deeds as to cover up what happened in the horror camps. Then later, people were appalled at the reports that came out regarding the concentration camps. Not to mention that previously, there was an anti German account in the papers called The German Corpse Factory that made fallacious claims. These lies undermined the validity of the news from the camps and made sending relief difficult. Furthermore, when put on trial, the Nazis claimed that the camps were lies put up by the Brits in an attempt to get them sentenced, and cited the Corpse Factory as proof that they had lied once before. Actually the Corpse Factory story is cited as a particular reason for why people doubted the Holocaust because, as the Christian Century put it The parallel between this story and the corpse factory atrocity tale of the First World War is too striking to be overlooked. Some early major players in denying would be several members of the SS. They claimed that the Holocaust was nothing but a lie spread throughout the world to discredit and vilify them. They were able to able to build some form of a defense because of precautions they took during, the germans wrote down as little as possible about their plans/ orders to avoid having documents fall into oppositions hands. Most of the killing orders were communicated verbally, particularly with the higher-ups. Hitlers order to kill Jews was issued only on a need-to-know basis. The leaders generally avoided detailed planning of killing operations, preferring to proceed in a systematic but often improvised manner. The Germans destroyed most documentation that did exist before the end of the war, making it hard to pin them with the crime. With a lack of documented evidence, they were able to convince some of the population that the Holocaust was a lie. Even the modern heralds for Denial, cite this lack of documented evidence as an important detail for denying. Most notable modern denyers include; B.o.B who said in his song Flatline Do your research on David Irving, Stalin was way worse than Hitler, Thats why the POTUS gotta wear a kippah. Historian David Irving, who was cited by English court for his own ideological reasons persistently and deliberately misrepresented and manipulated historical evidence as well as distorting historical evidence in his books to portray Hitler in a favorable and sympathetic light. Irvings beliefs have shifted wildy to Hitler was bad to Hitler was great, even going as far as to say that he and Hitler had a spiritual connection and that it was his job to wipe away the slime that was unjustly applied. Bobby Fischer, chess grandmaster and eleventh world chess champion,was also anti semitic. Jan Hein Donner, Dutch Grandmaster, wrote that at the time of 1961, He idolized Hitler and read everything about hi m that he could lay his hands on. He also championed a brand of anti-semitism that could only be thought up by a mind completely cut off from reality.. There is also Fred A. Leuchter, infamous for his botched and unscientific report titled the Leuchter Report which has been disproven and has been criticised for a complete disregard for the Scientific Method. These people all had different ways of coming to the belief that the Holocaust was wrong. Irving apparently read several reports and heard several accounts from sources that were later proven to be fallacious, biased, and generally incorrect, although the damage was done, and he started endorsing denial movements. He even got all the neo nazis in England to join one faction that he presided over called Focus. This venture fell short though due to lack of funds. B.o.B seems to have been influenced by the writings and lectures of David Irving, once again, saying in his song Flatline that Irving had done his research and that Stalin was worse than Hitler. Leuchter changed when he was asked to provide a paper detailing if gas chambers existed at Auschwitz to provide defense at Ernie Zundels trial. Ernie was a photo retoucher who also operated a small-press called Samisdat Publishers which published and distributed Holocaust-denial material such as Did Six Million Really Die? by Richard H arwood. In 1985, he was convicted under a false news law and sentenced to 15 months imprisonment by an Ontario court for disseminating and publishing material denying the Holocaust. The Holocaust historian Raul Hilberg was a witness for the prosecution at the 1985 trial. But his conviction was overturned in an appeal on a legal technicality, resulting in a second trial in 1988, in which he got himself again convicted. The 1988 trial included Fred A. Leuchter, David Irving and Robert Faurisson as witnesses for the defense. Leuchter report was presented as a defense document and was published in Canada in 1988 by Zundels Samisdat Publishers, and in Britain in 1989 by Irvings Focal Point Publishing. In both of his trials, Zundel was defended by Douglas Christie and Barbara Kulaszka. His conviction was overturned in 1992 when the Supreme Court of Canada declared the false news law unconstitutional. Zundel has a website, web-mastered by his wife Ingrid, which publicises his viewpoints. This website landed him in more legal trouble as, in January 2002, the Canadian Human Rights Tribunal delivered a ruling involving a complaint with his website, in which it was found t o be defying the Canadian Human Rights Act. The court ordered Zundel to cease spreading his hate messages. In February 2003, he was arrested again in Tennessee based on an immigration violations matter, and few days later, Zundel was sent back to Canada, where he tried to gain refugee status. Zundel remained in prison until March 1, 2005, when he was deported to Germany and prosecuted for disseminating hate propaganda. In 2007, Zndel was convicted on 14 counts of incitement under Germanys Volksverhetzung law, which bans the spread of hatred against a portion of the population. During this the details of how the Leuchter report came out. He traveled to Auschwitz with a draftsman, a cinematographer supplied by Zndel, a translator fluent in German and Polish, and his wife. Once at the former Auschwitz concentration camp site, and another at the Majdanek concentration camp. At these, they filmed Leuchter illegally collecting what he said were quality samples of materials from the wreck of the former gas extermination facilities. His wife and translator were lookouts in case authorities came around. Drawings of where the samples were taken from, the film footage of the sample collection and Leuchters notebook detailing the work were given to the trial court as evidence. Leuchter claimed that his work and writings were based on his expert knowledge of gas chamber operation, his visual inspection of what remained of the structures at Auschwitz, and original drawings and blueprints of some of the facilities. He said that the blueprints had been given to him by Aus chwitz Museum officials. When questioned about his authority on the subject, he admitted that he wasnt a toxicologist, he only had a B.A. in art, and then went to say that he didnt need to be a toxicologist to study toxicology samples. The judge presiding over the hearing said that his methodology was ridiculous and preposterous, and dismissed many of the reports conclusions on the basis that they were basically second-hand information, and refused to allow him to testify on the effect of Zyklon B on humans because he had never worked with the substance, and was neither a toxicologist nor a chemist. The judge even dismissed Leuchters opinion because it was of no greater value than that of an ordinary tourist. Several of the people Leuchter claimed to have helped him, like DuPont and the officials that gave him the blueprints for the crematoria at the concentration camps, have said that they never helped or offered to help, and that he basically lied.

Women s Rights Of Women Essay - 931 Words

Feminism Audre Lorde said â€Å"I am not free while any woman is unfree, even when her shackles are very different from my own.† Nothing is permanent in this world. People have the power to change things if he or she wanted to. Society changes overtime. For hundreds of years, women have been deprived from many opportunities and privileges. Feminism changed the view of man and women about gender equality in terms of social, political and economic aspects. Women had to fight just to participate in political events. It took around more than a century before women’s’ right to vote were recognized. There were many times when women were denied to vote. New Zealand is the first country to grant women’s suffrage in 1893. Last December 2015, Saudi Arabia finally granted women to both vote and participate as candidates in the elections (â€Å"Saudi Arabia s women vote in election for first time†, 2015). It is important to participate in politics because it has an effect on peoples’ daily lives. The number of men and women that participate in political activities are not at par. According to UN Women Org, â€Å"Only 22 per cent of all national parliamentarians were female as of August 2015, a slow increase from 11.3 per cent in 1995† (â€Å"Facts and Figures: Leadership and Political Participation, n.d.). In United States, women are more active than the men in political activities. However, majority of political office holders are male. As of March 2015, only 104 of 535 (19.4 percent) seats in theShow MoreRelatedWomen s Rights Of Women Essay1455 Words   |  6 Pagesa myriad of women have expressed through outlets such as public assemblies, literature, and speeches. There have been three waves of the women’s movement, each targeting a variety of issues within each era. The third wave was in 1995, where Hillary Clinton spoke in Beijing, China, claiming that women’s rights were the same as human rights, that every aspiring girl deserved the civil liberties that every man was given around the world. Moreover, the movement had shifted towards women in developingRead MoreWomen s Rights Of Women1265 Words   |  6 Pagesstands in the way of women being equal to men? Journalist Carlin Flora suggests the following, â€Å"While not all claims to humanity are universal and no one context, culture or continent can truly represent all peoples, the following three examples fr om very different contexts, cultures and continents show that some violations of women’s human rights are universal. In particular, it is still the case the world over that a woman’s reproductive rights, which impact on her right to life, are still seenRead MoreWomen s Rights Of Women881 Words   |  4 PagesTwenty –first century ladies are discovering it a daunting task to keep up both sexual orientation parts as an aftereffect of the women s activist development. They are presently assuming liability for both the supplier and the nurturer, battling like never before to acquire and keep a superior personal satisfaction. Woman s rights has supported in equivalent vocation opportunity, battling to get ladies acknowledged into the employment advertise, and what initially began as ladies strengtheningRead MoreWomen s Rights Of Women Essay1647 Words   |  7 Pagesthe early 1920’s, women thought they had achieved the unachievable. They could finally work, keep their earned wages, marry whomever they please, and even vote. After reaching their goal and fighting vigorously, women could taste equality and the freedom they deserved. While women still have the right to work in today’s society, women are not exactly treated equal in the workplace. Regardless of the past and the extreme measures taken to ensure equal opportunities for both men and women, there are manyRead MoreWomen s Rights Of Women1590 Words   |  7 Pagesthe 1920s, women were ignored in every aspect of their life. From politics, to social situations, women were constantly looked at as lesser. The 20s was a decade of women ready to fight for their rights. From gaining social freedoms, to getting political rights, the 20s was the first decade of feminism. Many women played key roles in the fight for women s rights through speeches, marches, and much more. The women that fought for their rights in the 1920s completely changed how women live their livesRead MoreWome n s Rights Of Women1230 Words   |  5 PagesWomen’s suffrage has stretched from the 1800’s to present day, as women have struggled to have the same civil and constitutional rights as men in politics and be appreciated as equals in the workforce. Groups of women known as suffragists questioned the customary views of women’s roles. Eventually our nation has evolved and realized that male-controlled societies suppress women’s rights. From the beginning steps taken in 1850 to 2013 with women earning combat roles in the military, women’s rolesRead MoreWomen s Rights Of Women1206 Words   |  5 Pagesto speak of women and the role of women in this election, the subject of women is tiresome but necessary in a world where gender is still existent as an obstacle for most. I cannot identify what woman is. I am basing my definition from our modern understanding of woman, our general view, and the popular experience. People are using younger women voting for Bernie Sanders as proof of gender’s irrelevant in this election, that women have achieved their rights. Even if women ‘have rights now’ it doesRead MoreWomen s Rights Of Women1393 Words   |  6 Pages Women all over the world are being treated different than men. Iran is one of the places that women are being treated the worst. From restrictions to punishments, women in Iran are being treated with no respect, and that is not okay. Women’s rights activists have tried to get it to change, and have traveled to many places to try and get more people to join their movement. There are many issues with women not having the same rights as men. One of the main problems is that they are treated lessRead MoreWomen s Rights Of Women1272 Words   |  6 PagesThroughout history, women have fought a strenuous battle for equal rights. Many men, and even some women, all over the world believe that women do not share the same value and importance to society as men do. On September 5, 1995, Hillary Clinton spoke at the 4th World Conference on Women, on behalf of women all over the world. Clinton raised awareness on how women s rights are being violated and why it is important to recognize women s rights as equal to everyone else’s rights. Even today, in 2016Read MoreWomen s Rights Of Women1052 Words   |  5 PagesThe family has traditionally been the basic unit of Chinese society where women have long been charged with upholding society s values in their roles as wives and mothers. Especially in the Qing Dynasty, women were required to balance society s i deals with the reality of raising a family and maintaining a household. Throughout the imperial period and into the beginning of the twentieth century, the relationship among family members was prescribed by Confucian teachings. The revered philosopher

Economic Condition of the Nation

Question: Discuss about the Economic Condition of the Nation. Answer: One factor that affects the Dominos Pizzas general environment is the economic condition of the nation. If the economic condition of the nation is not good it could affect the organizations revenues as well.Globally nations are suffering high rise in inflation and downturn economies which causes high rates of unemployment and lower flexibility. Dominos conducted a survey for the same and reported that majority of people visits Dominos during starting dates of the month. Also, due to high inflation rate, raw material is purchased at expensive costs which in turn results in higher prices of goods. In the year 2016 when reclamation from recession is still very slow, Dominos could face less often visits by its consumers to its outlets and less number of orders. Also, rise in prices due to high inflation rate could result in decreased number of customers for Dominos. To deal with this factor Dominos has to take initial steps to prevent adverse effects to the organization (Hossain 2007). As per the first issue concerned with this that Dominos may face fewer visits, A survey was conducted in order to judge the same and results were completely opposite as downturn was actually benefitting the company because instead of eating out four to five times per week, people have cut down the number from one to two, and they are preferring pizzas over it as they find that cost of pizzas are much affordable over proper cuisine. As per the cost of raw material is concerned Dominos must find some ways to cut down other costs such as transportation costs so that it could provide same quality pizza without increased cost. To reduce the costs of transportation of goods, improvements have to be done in the transportation technologies along with enhanced communication. Also, Dominos could substitute costly products with cheaper ones such as chillies instead of jalapenos which will not lower down the quality of product. In fact, Even in present time of economic downturn where situation related to finances are critical, organization is not facing difficulties and continually succeeding because of its foremost emphasize on pizzas quality and rest everything later. Another factor that might help Dominos to continue with the pace in economic downturn is, to penetrate their commitment to service and broadcasting to domino's consumers to wherever and whenever they are willing to order. With this fervency followed Dominos might boost up their profit growth with a remarkable percentage which will further encourage dominos to get up and go in years to come (Monaghan Robert 2015). Concerning economy and finances organization might not be able to spend much on advertising and marketing. Social media networks are wide and large and every human breed can easily be found on this network, hence it is the best platform in todays era which must be utilized in a more enhanced way (Hossain 2007). One of the processes is to make the use of powerful hash tags which is both popular amongst users and also they dont need any extra advertising cost. It is absolutely free and grows as a chain. 3: A factor that is affecting Dominos specific environment is the competition it is facing in terms of expanding internationally. Its competitive pizza chains such as US pizza and Pizza hut are expanding their outlets in every corner of the world which is rising as a tough competition to Dominos.Dominos has achieved remarkable performances in international markets but owing to greater needs of rising demands of customers for pizza and related products overseas Dominos could think of it as a necessity to grow further (Li Wearing 2014). In the coming time as say by the end of 2016, Dominos may start feeling under-confidence because of rising and expanding competitive industry such as pizza hut and US pizza. Hence it must take steps to manage international markets with full proficiency. One reason people prefers pizza hut over Dominos, despite being high on prices is that its menu is constantly expanded and reformed with the changing needs and preferences of customers globally. The reasons expansion of international market has received a slow pace is because of many reasons, such as, high royalty payable to organization which detonate franchisee owners interest in the company, absence of proper training available to employees at Dominos which results in decrease of sale and at the end of employee, loss of job (Adamy 2007). To achieve the growth and expansion of Dominos franchisee stores internationally, growth of its benefit and compensation overseas, Dominos must come up with different kinds of franchisee supporting programs. The organization could introduce a training program for its employees to make them understand Dominos rules and regulations, its policies and companys functionality procedures along with other important essentials which are related to Dominos internal environment (Kiel Nicholson 2003). Another important and critical step to expand global market for Dominos could be attracting proponents for the franchisees by lowering down the tax on royalty bases because this is the primary mode for company to enter in the international markets (Kiel Nicholson 2003). Along with cut down in royalty costs FDS must provide a proper strategy for recruitment process: Franchisee Development Services publications like The Franchisee Magazine are the right vehicle to carry editorial that reports on facts as provided by the Dominos Pizza Franchisees. This notifies explorers who are seeking for the brand and system that will form the idea vehicle with which to achieve business success. Along with global expansion Dominos must not forget about its local market and must try to manage it with full proficiency as in recent years a survey has showed that dominos local market is shrinking when global is expanding. To get stable in the local markets one of the idea is to locate company owned stores in the densely populated cities (Adamy 2007). This will help company on two grounds one the revenue generated will solely belong to company and no royalty based sale, another as the company resides in the same country it will be much easier to maintain quality and standards of the stores (Adamy 2007). References Adamy, J 2007, Will a Twist on an Old Vow Deliver for Domino's Pizza? Wall Street Journal, Cambridge, MA. Amy, Z 2012, Pizza players vie for shares of segment pie with new offerings, Nation's Restaurant News, Melbourne. Kiel, GC Nicholson, GJ 2003, Boards That Work: A New Guide for Directors. McGraw Hill, Sydney. Li, CA Wearing, B 2014, Between glass ceilings: Female non-executive directors in UK quoted companies. International Journal of Disclosure and Governance. 1 (4), 355-372. Hossain, E 2007, An Evaluation of Brands Image, Product Attributes and Perceived Quality of a Selected Consumer Non-durable Product, Administration and Management Review, Sydney. Nathan, B 2010, J. Patrick Doyle named CEO of Domino's Pizza as David Brandon becomes University of Michigan athletic director", Cambridge, MA. Monaghan, T Robert, A 2015, Pizza Tiger, New York: Random House. Monaghan, T 2013, Domino's Pizza, Fortune Small Business, p. 58. 3.